Del Monte welcomes summer with the "Hello Summer" campaign
Monaco, June 6th 2022
Del Monte launches its summer campaign, dedicated to Del Monte Gold® pineapples: "Hello Summer!" is the message that will welcome Del Monte customers directly from the exclusive tags created for the occasion, and will lead them into an exclusive world of advice, recipes, games and competitions dedicated to the brand's flagship product.
For this campaign, Del Monte worked with Marianela (@nelapatisse), a French influencer originally from Costa Rica (just like the Del Monte pineapples!) and a former beloved competitor on the French TV program "Le Meilleur Patissier", who created 3 exclusive recipes to based on Del Monte Gold® pineapple.
Furthermore, every week from June to August, giveaways will be organized on the Del Monte Facebook pages in Italy, France, UK, Spain, Germany, Portugal, Belgium and Holland: here Del Monte's followers will be able to win one of the 3 Summer Kits (BBQ Kit, Beach Kit and Cocktail Kit) created for the occasion.
Thierry Montange, Marketing Director of Del Monte Europe and Africa, says "There are literally dozens of ways that our Del Monte Gold Extra Sweet pineapple can be enjoyed over typical summer meals and one does not always think of them. Therefore our "Hello Summer" program invites our consumers to discover them in a fun and entertaining way"
Find out more about the "Hello Summer!" campaign on www.delmonteeurope.com/hello-summer